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SnagAJob.com is the leader in the online recruitment of hourly workers. The company hired O’Keefe Brands to develop a strategy for understanding job seeker attitudes and behavior and interpreting the implications on product development and marketing.
O’Keefe Brands developed a process of segmenting SnagAJob.com’s job seeker base and surveys a representative sample of job seekers on a quarterly basis. The surveys provide a critical ongoing report card on the company’s performance in satisfying its job seekers and helps drive product and marketing initiatives.
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