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Ever since he left the sports network, ESPN founder Scott Rasmussen has focused his career on making public opinion polling content more accurate and more accessible to the general public. Rasmussen understood the power of new technology to automate polling processes and increase accuracy. His company, Rasmussen Reports, approached O’Keefe to build a brand position and marketing strategy to fulfill its aspiration to become America’s leading source of public opinion information. O’Keefe managed a comprehensive brand overhaul, from making the website more intuitive, to working with the company to establish content distribution partnerships with groups like Yahoo! and Fox News. The result: Rasmussen Reports has established a larger and more influential audience than any other pollster, beating out established names like Gallup and Zogby.
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