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The National Association of Broadcasters (NAB) is a trade association that advocates on behalf of more than 8,300 free local radio and television stations in the United States. When the NAB, in cooperation with the Radio Advertising Bureau and the HD Digital Radio Alliance, needed help re-branding the entire radio industry, they turned to O’Keefe Brands.
O’Keefe Brands undertook an unprecedented study that involved getting input from thousands of people ranging from radio insiders to media professionals, consumers, and more. The culmination of the study was a comprehensive brand strategy for the radio industry that was unveiled in September 2007. The initiative to bring the strategy to life is called Radio 2020.
O’Keefe Brands now provides ongoing strategic guidance for the initiative and for the comprehensive marketing campaign that supports it, including: public relations, advertising development (print, outdoor, online, video), collateral development, blogging, and viral video marketing.
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“The O’Keefe Brands
findings and recommendations
are among the best
work I’ve seen in
all media positioning.”
- Jeff Haley
- CEO, Radio Advertising -
- Bureau |
