Office Furniture USA is the leader in middle-market office furniture, with retail locations throughout the United States. The company turned to O’Keefe to position the brand and identify growth opportunities.
O’Keefe conducted research with management, furniture dealers, industry leaders and customers. Our team also shadowed sales associates at retail locations and participated in industry conferences. The research drove new insights into unmet market needs and led to a focused brand position and marketing efforts that fueled growth.
We’re proud to have been a part of the Office Furniture USA team for almost 10 years as the company continues to add new dealers and grow marketshare.